What is Commercial Photography?

Commercial photography is a type of photography that is used to promote and sell products or services. This can include product photography, lifestyle photography, and advertising photography. Commercial photographers often work with businesses, advertising agencies, and e-commerce companies to create visually appealing images that showcase their products and services in the best possible light.

One of the key differences between commercial photography and other types of photography is the purpose of the images. While other types of photography, such as fine art or documentary photography, may be focused on artistic expression or storytelling, commercial photography is focused on selling a product or service. This means that commercial photographers need to be skilled in lighting, composition, and post-processing techniques that will make their images look as attractive and professional as possible.

Another difference between commercial photography and other types of photography is the use of models and props. Commercial photography often involves working with models and props to create a specific look or feel for the images. This can include using models to showcase clothing or accessories, or using props to create a specific setting or atmosphere.

Finally, commercial photography is often created with specific goals in mind, such as increasing sales or building brand awareness. This means that commercial photographers need to understand how to create images that will appeal to their target audience and achieve their desired results.

In summary, Commercial photography is a type of photography that is focused on promoting and selling products or services, it’s different from other types of photography as it’s goal is to sell a product, whereas the other types of photography like fine art or documentary photography are focused on artistic expression or storytelling. Commercial photographers often work with businesses, advertising agencies, and e-commerce companies to create visually appealing images that showcase their products and services in the best possible light.