What is Commercial Photography?
Commercial photography is a type of photography that is used to promote and sell products or services. This can include product photography, lifestyle photography, and advertising photography. Commercial photographers often work with businesses, advertising agencies, and e-commerce companies to create visually appealing images that showcase their products and services in the best possible light. One of the key differences between commercial photography and other types of photography is the purpose of the images. While other types of photography, such as fine art or documentary photography, may be focused on artistic expression or storytelling, commercial photography is focused on selling a product or service. This means that commercial photographers need to…
Case Studies: How Commercial Photography Has Helped Businesses Increase Sales and Improve Marketing Efforts
As a business or brand, you know how important it is to showcase your products or services in the best possible light. One of the most effective ways to do this is through commercial photography. By using high-quality images to promote your products or services, you can attract the attention of potential customers and increase sales. Here are a few case studies that demonstrate how commercial photography has helped businesses increase sales and improve their marketing efforts: Case Study 1: A clothing brand was struggling to increase sales despite having a strong product line. They decided to invest in commercial photography to showcase their clothes in a more visually appealing…
What Goes into an Architecture Photography Shoot: An Inside Look
Architecture photography is a specialized field that requires a unique set of skills and expertise. Capturing the beauty and design of buildings, interiors and landscapes requires a combination of technical knowledge, attention to detail, and creativity. Here’s an inside look at what goes into an architecture photography shoot and how to prepare for one. 1. Planning The first step in any architecture photography shoot is planning. This includes deciding on the location, the style of the images, the number of images needed, and the overall vision for the shoot. 2. Scouting the location Before the shoot, it’s important to scout the location to get a sense of the best angles,…
Tips and Tricks for Selecting the Right Photographer for Your Business
When it comes to promoting your business or brand, the right photographer can make all the difference. A good commercial photographer will not only capture stunning images of your products or services, but they’ll also be able to tell your brand’s story through their lens. However, with so many photographers out there, it can be hard to know where to start. Here are some tips and tricks to help you select the right photographer for your needs. Look at their portfolio. A photographer’s portfolio is a great way to get a sense of their style and see if it aligns with your brand. Look for a photographer whose work resonates…
Capturing Award-Winning Storefronts: My Experience with Tullabee and AS Revival
Recently I had the incredible opportunity to photograph two storefronts in the Sioux Empire Mall: Tullabee and AS Revival, both designed by the renowned architecture firm NORR. These projects stood out not only for their design but also for the creative vision that went into transforming the spaces, particularly Tullabee, which was formerly a Yankee Candle store. The Tullabee project, in particular, went on to win first place in the 2023 Retail Renovation Competition. The store’s playful and sophisticated design features caught the attention of industry professionals, and my photos were included in the award submission. It was a rewarding experience to see how my work played a part in…
Commercial Photography vs Stock Images: Why Hiring a Professional is a Better Investment
In today’s digital age, businesses and brands have a wide variety of options when it comes to sourcing images for their marketing materials. One of the most common options is to use stock images, which are readily available for purchase online. However, hiring a professional commercial photographer is often a better option for businesses and brands that want to showcase their products or services in the most favorable light. In this blog post, we will delve into why hiring a professional commercial photographer is more effective and impactful than using stock images and the advantages it can offer to your business or brand. 1. Customized images When you hire a…
Showcasing the Beauty and Talent of a Hair Stylist and Makeup Artist through Photography
As a commercial photographer, I am always excited to work on projects that showcase the talents of other artists and professionals. Recently, I had the opportunity to work with a friend who is an incredibly talented hair stylist and makeup artist based here in Sioux Falls, on a fashion, hair, and makeup shoot. The shoot was a great success and I am excited to share some of the highlights with you in this blog post.
Capturing the Compassionate Care of Sanford Health: A Commercial Photography Shoot for Cancer Services Ad Campaign
Recently, I had the opportunity to work with Sanford Health, a leading local health organization, on a commercial photography shoot for an ad campaign about their services for cancer patients. The shoot was a great success and I am excited to share some of the highlights with you in this blog post. Sanford Health’s cancer services are top-notch and they wanted to showcase their dedication to providing the best care for their patients. The main goal of the shoot was to capture the compassionate care and support that the organization provides to cancer patients. I worked closely with the Sanford Health team to create images that accurately portrayed the emotional…
Edith Sanford Breast Center Campaign Photography
COVID/Flu Vaccines Campaign Photography
